Liz Rosenthal

Liz Rosenthal Power to the Pixel

Founder & CEO
Liz founded Power to the Pixel in 2007 to help film and media businesses adapt to stay relevant in an ever-evolving connected world. She is the Creator & Director of Power to the Pixel’s two renowned annual programmes - Power to the Pixel: The Cross-Media Forum and The Pixel Lab.


 Liz Rosenthal is an early advocate and pioneer of interactive storytelling, new media business models and audience engagement.

Liz is Founder & CEO of Power to the Pixel, an organization helping international media businesses adapt to stay relevant to digital change and changing audiences. Liz advises organizations on innovation strategies and helps creators and businesses to ideate, finance and distribute stories that engage connected audiences. She is an expert in devising innovation-centred development labs, markets & programmes around interactive storytelling and VR.

PttP organised the annual Power to the Pixel: The Cross-Media Forum in association with The BFI London Film Festival over 9 years. This leading industry event connected the media industries with key innovators of the digital revolution, pioneering new models of storytelling, finance and distribution, in a conference, a think tank and the first international dedicated innovative media marketplace, The Pixel Market. PttP’s other main programme The Pixel Lab, is a leading project-focused business course for developing innovative story projects which has developed over 100 projects.

Liz has advised many international media organizations, including national and regional funds, leading international festivals, production companies and commissioners on innovation strategy, funding programmes and project strategy.

Liz is currently a programmer for Venice International Film Festival’s new VR competition section and Venice Finance Market.

Liz is invited regularly to speak and moderate at international conferences, film festivals, markets and lecture/mentor at leading media training programmes including: Berlin, Cannes, Hong Kong, Dubai, London, Screen International Conferences and TEDx Transmedia, EAVE and BAFTA.

Liz was the Programme Director of Digimart’s Global Digital Distribution Summit, in Montréal in 2005 and 2006. She set up and ran the UK office for Next Wave Films (a Santa Monica based company of the Independent Film Channel US) from 1998 to 2002. Next Wave Films was a pioneer in the production, finance and sales of low budget features and digital filmmaking. The company helped exceptionally talented filmmakers, from the US and abroad, launch their careers. Their award winning films include Christopher Nolan’s Following (Winner: Tiger Award, Rotterdam ’99, Silver Hitchcock, Dinard ’99), Joe Carnahan’s Blood, Guts, Bullets & Octane, Kate Davis’ Southern Comfort (Grand Jury Prize, Sundance ’01), Amir Bar-Lev’s Fighter (Best Documentary, Karlovy Vary ’00), Josh Aronson’s Sound and Fury (Grand Jury Prize, Sundance ’00, Academy Award nomination ’01).

Liz is a member of BAFTA, the International Academy of Television Arts & Sciences, the International Academy of Digital Arts and Sciences, a fellow of the RSA and on the board of The Space (BBC & Arts Council England Initiative) and Indieflix.

Funding & Distribution in Cinematic and Interactive VR

  • 12 May 2017
  • 16 h 05 min - 16 h 30 min
  • Conference