A driving force in communications, Myriam Achard has more than 20 years of experience in public relations and press relations. She helped draw international media attention to some of Montreal’s biggest cultural events like the Montreal International Jazz Festival, Francofolies and Montréal en Lumière. She also lent her talents to the Berlin International Film Festival and the Cannes International Film Festival. For the past 10 years, she has worked with Phoebe Greenberg to develop and promote the Canadian and international avant-garde arts scene. She has been Director of Public Relations and Communications at the Phi Centre since it opened in 2012, and is Director of Communications for the DHC/ART Foundation for Contemporary Art. Through Phi Films, she plays a vital role in the distribution and promotion of various film productions.