Salar Shahna, a native of Geneva, Switzerland is the Creative Director and CEO of the World VR Forum. His vision shaped the artistic orientation of WVRF’s annual summit which was acclaimed unanimously by its participants. In 2016, he extends the prime mission of the forum by initiating WorldVRlab which finds, develops, and supports extraordinary creative talent who are devoted to crafting the immersive language of Virtual Reality. With a strong footprint in China, Salar is also pursuing development of cultural trade between the West and China. His expertise in the uses and the market of VR leads him to participate as an expert in major events throughout globe (NabShowShanghai, Sundance Film Festival, EMTS…). He moved from cinema to VR in 2015, joining apelab as Production Advisor on the series Sequenced (GDC 2015, Sundance 2016). In 2014, Salar’s rewarded for the transmedia strategy on Claude Barras’ film My Life as a Zucchini (Cannes 2016, Césars 2017, Oscars 2017 nominee) with Rita Productions; where he worked for TV and cinema from 2011 to 2014 as Production Manager (Blame it on Rousseau, Dirty Gold War), Producer (Miss Ronde) and Director (The Bakery, Human Race 3D). Salar holds a dual Master’s degree in Hypermedia/Communication from Annecy, France and Sao Paulo, Brazil.