Will is a Creative Leader, Executive Producer & Digital Strategist working for the BBC, DCMS & himself. He has editorially led the BBC’s home for new ideas www.bbc.co.uk/taster , a sort of editorial kickstarter for digital born content. Since launch Taster has published over two hundred pilots, had over fourteen million page views and is leading the way for data driven decision making at the BBC. Will has led Digital Development & grown BBC Studios Digital Business managing and recruiting teams who have created a pipeline of award winning projects for BBC Three, BBC Worldwide, and others. He is currently working with The Department of Culture, Media & Sport on their #cultureisdigital project creating a narrative and policy recommendations that will report later this year. He also sits on the funding and investment group for Immerse UK a cross sector network for businesses & research organizations using AR/VR/MR to drive productivity, social and economic growth. On TV & Radio Will has made shows with amongst others, Graham Norton, Flight Of The Conchords, Lee Mack, & Tim Minchin.