Special Programmes

Augmented Creativity - Bridging the Real and Virtual World to Enhance Creative Play

Augmented Reality

Room 03

Augmented Reality (AR) holds unique and promising potential to bridge between real-world activities and digital experiences, allowing users to engage their imagination and boost their creativity. We propose the concept of Augmented Creativity as employing AR on modern mobile devices to enhance real-world creative activities, support education, and open new interaction possibilities.

We present three prototype applications that explore and develop Augmented Creativity in different ways, cultivating creativity through AR interactivity. Our coloring book app bridges coloring and computer-generated animation by allowing children to create their own character design in an AR setting. Our music app provides a tangible way for children to explore different music styles and instruments in order to arrange their own version of popular songs. Finally, our AR museum app transforms passive museum visits into creative, interactive experiences by allowing children to recolor a painting and create their own masterpieces.

PROJECT INFO

Year: 2017
Country: Switzerland
Connect: Website

CREDITS

Production: ETH Zürich, Game Technology Center

Brazilian Corner

Brazilian Corner

Cafeteria

A vibrant selection of Brazilian content handpicked by Mary Morita from BRAVI.

PROJECT INFO

Country: Brazil
Connect: Website

CREDITS

Production: BRAVI

Chinese VR Showcase

Chinese VR Showcase

Hall Market

Straight from the Middle Kingdom, an exquisite mosaïc of VR experiences selected by TCDIC from Shanghaï.

PROJECT INFO

Country: China
Connect: Website

CREDITS

Production: TCDIC

Chronogram

Chronogram

Room 04

Chronogram reveals the scale and richness from a sample of 260 years of archives from the watch manufacturer Vacheron Constantin.

PROJECT INFO

Year: 2016
Country: Switzerland
Connect: Website

CREDITS

Production: EPFL+ECAL Lab

Google Earth VR

Google Earth VR

Room 02

Your world awaits. Come experience the wonder of Google Earth in virtual reality.

PROJECT INFO

Connect: Website

CREDITS

Production: Google

Meta 2 Demo

Meta 2 Demo

Room 04

The ultimate augmented reality engine, Meta 2’s game-changing breakthroughs in optics include a full 90-degree field of view and 2560 x 1440 high-dpi display.

Book your Demo

PROJECT INFO

Connect: Website

CREDITS

Production: Meta

Now: Zero

Now:Zero

Room 05

The glitch collective invites you to be part of their epic struggle to combine millions of thoughts into a carefully crafted multi-sensory experience called Now:Zero.

They composed a real time performance in which every interaction manifests in a sensory confusion. Their work is a critical attempt to envision future mixed reality scenarios by deconstructing and reassembling elements of reality. The only way to navigate through this abandoned world is by helping yourself through bending time and space. Here, the mesh becomes haptic interactions, time and navigation through space diachron and non linear, accompanied by the mounting feeling of being trapped within in a loop, where there is no clear distinction between where one ends and the other begins.

PROJECT INFO

Connect: Website

CREDITS

Production: Zhdk

Tag Heuer

Tag Heuer

Cafeteria

Get ready to discover an amazing Virtual Reality experience about the Carrera Heritage, Nuit de la Glisse and our most recent Virtual Reality experience in tribute to our partnership with the BMC Racing Team.

PROJECT INFO

Connect: Website

CREDITS

Production: Tag Heuer